The Super Power Every Product Marketer Needs

A talk by Eric Moeller
Director of Product Marketing, Sage

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About this talk

In your role as a product marketer, you need to write every day, whether it be for customer facing presentations, emails, social media, campaigns or video scripts. What if - with the power of writing - you could more effectively communicate with your customers to get them to buy?

Knowing how to leverage your sales copywriting can make the difference between winning or losing new customer opportunities.

In this keynote I’ll share some easy to use techniques and strategies as well as the mindset you need to write effective sales copy.

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