As we enter 2021, still in the midst of a pandemic, where new normals are still being determined, organizations will look for Product Marketing to help measure customer sensitivity, willingness to pay, size new market segments, identify product opportunities and help optimize the impact of marketing campaigns.
Product Marketers have always been embedded into Product and Marketing departments. Recent trends however have also shown closer alignment between Product Marketing and User Research, Data Science and Market Research teams. Intimately understanding customers is core to effective product marketing but using that understanding to influence product roadmaps and marketing strategy is the true Art of Product Marketing.
In this keynote, Francisco will share examples and best practices on how to befriend data and distill customer insights that will ultimately foster product and marketing innovation.
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