The Art of Positioning

A talk by Carrie Smith
Director of Product Marketing, Salesforce

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About this talk

With so many changes in the world, marketers need to cut through the noise with compelling messaging that creates a unique place in the customer's mind. The Art of Positioning presents a unique way of messaging based on fundamentals adapted to an ever-evolving and changing market. Come learn the secrets of success in positioning that we use at Salesforce.

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