Squeeze Your Segmentation Strategy - Focus On Your Most Potential For Growth

A talk by Roger Karlsson
International Product Marketing Manager, Visma

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About this talk

You have a product loved by customers and can't wait to spread it out to the rest of the world. Your "one solution for all"-concept is a great start - but who is all? Do you really have your segmentation and positioning strategy in place? This talk will give insights, how Visma grows the business by positioning international products to selected markets.

Presentation takeaways:

  • How to get your segmentation strategy in place

  • How to plan for GTM in an international context

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