Analysts and Product Marketers: The Disconnect

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Product marketers would usually be interested in validating solutions and industry needs, and hopefully make an impact on them while Analyst would mostly want to take a look at one’s product, understand how it works without being complacent or in awe at the briefing’s content. There is a slight disconnect there that is even bigger if the complexity of the product is a burden for the marketer to present properly.

In this session James and Jordi will explore the nature of that itchy relationship in the infrastructure and application delivery world, where Redmonk is one the best analyst firms.

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