I am a product marketing enthusiast with 7+ years of experience in SaaS. Started my career in digital marketing and then continued and stayed in product marketing. I've led product marketing teams, worked on go-to-market strategy and product launches, as well as on adoption strategy, growth, acquisition and onboarding tactics with my teammates. Customer centric approach is the only right approach for me. My tip for every PMM – talk to your customers whenever you can, build great relationship with them, it will help you avoid „we think“ situations and get the real valuable data that you will use in your work.