Jonathan Americo has been closely working with product cycles for more than 10 years. Throughout his career he has been on “both sides” when it comes to managing products: from conceptual and ideation phase, validating prototypes and putting products on the shelf as a Product Manager, to defining go-to-market strategies for products and business segments within the Product Marketing team. Currently working as a Sr. Product Marketing Manager for TomTom, acting as a portfolio manager for all maps, navigation and traffic information products, has also worked for several global corporations within the Location Technology B2B market. A tech product savvy who seeks to understand customer behavior by dissecting product usage.