Aaron is a seasoned marketer with 14 years of marketing experience across industries. Throughout his career, he has gained a wealth of experience in funnelled marketing; ranging from creative & awareness branding down to channel & partner field marketing that help directly enable sales. He is grounded on an integrated marketing approach & has expertise in all marketing channels from digital to traditional & has marketed to a variety of audiences from B2C to B2B to G2B.
Since 2016, Aaron has led physical & virtual teams across geographies in several global & regional management roles & has been a key component in the strategising & execution of regional GTM strategies.
In his free time, Aaron sits on two NGO Committees that encourage the reduction of single-use plastics. He also contributes to charity organisations that helps the elderly population in Singapore and the youth population in Asean.